On Video Game Advertising

Instead of placing ads inside the video game worlds where it might be out of context, roll the 30 sec. spots while the game is loading.

This is sweet if you keep the option to choose if you want to see the spot or not.

Once you take away the option of choosing between seeing the spot or paying for the game yourself, then it goes back to shoving ads down your throat model. Which isn't fun for the gamer, and that means resentment to the game, the brand, and everyone involved holding him down while the game loads.