Monday, September 1

There's so much labeling in the marketplace with the word luxury. It's become one of the most over-leveraged terns in marketing. But, curiously, no one's taken the concept of information and packaged it in a way that says: to get information first is one of the biggest luxuries of all. I think that there's room to use both the newspaper platform and probably a radio platform to create a very powerful print and broadcast brand.
Tyler Brûlé

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