When art is co-opted by ads

CP Luv points to this video.

It upsets me.

I actually enjoyed these inflatable bag-nimals when I saw them for the first time. But then it gets to a point where I've had enough of it.

It's a one shot.

Then I see the ad. which doesn't feel genuine. They try to tie it into riding the subway instead of driving. it makes sense, but it doesn't feel genuine. seems fake and forced.

so I don't like it.

the ad drives people to the site, but the site is lame.

it's the not the first time I've seen art co-opted for advertising. will it ever be legit?

don't think so. because the art wasn't created with that purpose. so when the ads try to use it, it wasn't the original intention.

can you justify it? maybe. but it still feels like a cop-out. finding the easy way out. it'll never be as good as coming something uniquely for the ad.

the magic is gone when you know how the trick is done.